I have nothing but good things to say about my experience working with SHELF studio! Alison and her team were such a joy to work with!

The naming was short, succinct and memorable. This allowed it to be welcomed by retailers, and easily adopted with no spelling issues. I never had to spell it out, but I did constantly have to explain it, just because it was such a strange concept...but I always welcomed that discussion because it provided an easy segue into educating someone about the brand!


Shelf Studio helped us create a new name, new brand Identity, and new packaging look for our backyard sports brand, A-Game. The result was well received by our customers. Since then, we’ve expanded and added many products to the brand.

We chose Shelf Studio, a boutique shop, because we wanted direct dialogue around our needs and to avoid the big agency bureaucracy. The process was much more efficient, and we achieved excellent results faster than we would have going through a large agency. Shelf shared our passion for creating the best outdoor sports game experience.

Shelf has been an amazing branding partner, working with us since launch. During the decade that NurturMe spent on shelves, we grew the brand into a multi-million dollar business, expanded into 1,000+ stores nationwide, developed 20+ SKUs within the product family, and received numerous awards & accolades. The branding that began at Shelf contributed to all of those accomplishments.We always received compliments on our branding, from retailers, customers, and investors alike.

As we have grown into a nationally distributed brand, they have supported us with naming, logo and pack design (launching over 20 products), web design, expo booth design, marketing, and print materials, and much more. Their creativity and style are top-notch!