When you work with us, you get all of us—
the same team from kickoff to launch.

Alison is the Founder, Creative Director, and Naming Lead at Shelf, with over 25 years of experience shaping brands. Influenced by living in the Netherlands and traveling widely, her work reflects a love of clean, intentional branding with worldly touches.

She leads Shelf’s creative direction and daily operations, guiding naming projects for brands at every stage—from local startups to national. Over the past 14 years, Shelf has partnered with both emerging and established brands and services across industries, helping names grow from idea to identity.

Check out our sister site, Shelf Studio to see our projects from naming to expo.